Client Work & results

a peek into how I’ve helped charities

Cat, a woman with shoulder-length blonde hair sitting at a wooden table, working on an Acer laptop. She wears an orange blazer and gold jewelry, with a notebook, pen, and phone on her left, and a mug on her right.

Every campaign I’ve worked on has been a team effort. From comms colleagues and fundraisers to policy leads and case study managers, success has always come from working closely with brilliant people across the organisations I have worked with

I’m proud to have played a leading role in campaigns that have raised millions, influenced policy, and built public trust. These examples showcase what’s possible when strategic PR meets powerful storytelling and cross-sector collaboration.

explore client work

DID YOU KNOW?

70k

petition signatures were achieved through a campaign I led on, leading to Government commitments for change

£14m

has been raised for charities through PR campaigns I have worked on

223

top tier media articles have been secured for clients since I started in business

92%

of people trust earned media more than advertising

+35%

the average increase in brand trust by positive media coverage

READ OUR Client Love

“Cat was extremely thoughtful in the way she engaged with our supporters, handled their stories sensitively and made them feel instantly at ease. She put people living with myeloma first while delivering impactful, newsworthy content. We absolutely loved working with Cat and cannot recommend her highly enough.”

Janis McCulloch, Head of Media,
Myeloma UK
"Cat is creative and delivers, supporting her teams to grow and work to a high standard with a coaching style. Her leadership of media campaigns and news stories has increased Asthma + Lung UK’s media reach and visibility to deliver for the millions of people living with a lung condition."

Sarah Woolnough, Chief Executive,
The King’s Fund (formerly CEO at Asthma + Lung UK)
“Cat is tenacious, productive and very knowledgeable about the media landscape. She has excellent connections, a strong ‘can-do’ attitude and a deep love of communications that’s evident in all the work she produces. If you are looking for someone brimming with ideas and who can make them into a reality, then Cat is one of the best people you’ll find.”

Sally Holden, Head of Media,
Mencap

CLIENT WORK

Macmillan Cancer Support, Go Sober

Macmillan Cancer Support wanted to raise awareness of its national fundraising event, Go Sober, which encourages participants to give up alcohol for a month and get sponsored.
GOAL: To beat the previous year’s £1 million fundraising total.

read case study
The National Lottery Community Fund

The National Lottery Community Fund wanted to use media and PR to better demonstrate the impact of its work and establish itself as a thought leader in the environmental sector.
GOAL: To raise visibility, engage key journalists, and drive applications for its funding programmes.

Read Case study
Asthma UK, End Asthma Prescription Charges

Asthma UK discovered that thousands of people with asthma were cutting back on their life-saving medication due to unfair prescription charges.
GOAL: To raise national awareness of the issue and put pressure on all political parties to pledge to end prescription charges for people with asthma.

READ CASE STUDY
Mencap, Why We Care Campaign

Learning disability charity Mencap wanted to raise awareness of the deepening social care crisis—one that was leaving people with learning disabilities without the support they need, and placing enormous pressure on families.
GOAL: To tell a different side of the story, taking a fresh approach and inspire the public to take action.

READ CASE STUDY