A woman with blonde wavy hair, wearing a white top with black trim, gold jewelry, and earrings, sitting on a beige chair in a room with a large plant in the background.
Abstract geometric pattern with light blue trapezoids arranged in a spiral on a black background.

About Cat Jones PR

A geometric pattern with black and reddish-orange radial lines creating a circular, spiral-like design.

I’ve spent over a decade in the charity sector, leading award-winning PR teams and delivering campaigns that make a difference.

Before charity PR, I was a national journalist writing human interest stories for a range of magazines and newspapers. I still write regularly for outlets like Metro, Yahoo News, and Woman’s Own, keeping my storytelling sharp and media instincts fresh.

get in touch

MY MISSION

to deliver strategic, values-led communications that raise awareness, shape policy, and drive real impact. Through strong relationships and honest collaboration, I help clients tell their stories with clarity, confidence, and heart.

A woman with blonde hair wearing an orange blazer, black top, and holding two notebooks, standing indoors with a light-colored background.
Decorative: A circular yellow sunshine pattern

My background

After studying English Literature at the University of Sheffield, I did a Masters in Journalism before starting work as a journalist for SWNS, sourcing, pitching, interviewing and writing stories for national newspapers and magazines.

I then worked in-house at national women's magazines before moving into PR, working at well-known charities such as Macmillan and The Childrens Society.

In 2023, I launched my own consultancy to work flexibly around my young daughter—and to help even more brilliant charities thrive.

let's connect on linkedin
Cat and her team in formal attire standing on a stage, holding an award plaque that reads 'Winner'
Decorative: A circular mocha sunshine pattern

My achievements

As Head of Media at Asthma + Lung UK, I led a communications strategy for our rebrand that boosted donations and resulted in us winning Communications Team of the Year at the Third Sector Awards.

I also led the team to win PR Team of the Year at the Charity Times Awards for our behaviour change campaign, creating a big impact on a small budget and for building strong relationships with journalists and case studies.

read my articles

MY VALUES

purpose

I'm driven by meaningful work that transforms lives - supporting charities to help communities and those in need and amplifying unheard voices.

Decorative: A circular white sunshine pattern

excellence

I strive for excellence and deliver, whether that’s strategic media moments, award-winning campaigns, or being a trusted leader. I’m motivated by work that makes a real impact.

integrity

I’m committed to ethical, transparent, and values-led communications and will always be honest with my clients about what is achievable. As a member of the Chartered Institute of Public Relations (CIPR), I abide by industry best practice and ethical standards.

empowerment

Whether it’s helping charities achieve big things, amplifying beneficiary voices or mentoring peers to help them with their careers, I want to lift people up. I believe in the power of stories to drive change.

connect

I thrive on building strong and meaningful relationships with clients, colleagues, beneficiaries, and my wider network. I build trust and connection, bring people together and I am a nice person to work with!

determined

I approach every challenge with tenacity and focus. When a challenge arises, I adapt and help you find new ways through, staying committed to the goal and delivering results.

I’M A PROUD MEMBER OF

Charity Comms
Women in Charity Network
Chartered Institute of Public Relations
Cat, a woman with shoulder-length blonde hair, wearing a leopard print dress with puffed sleeves
Decorative: A circular red sunshine pattern

More about me

When I’m not working you’ll find me crafting or baking with my daughter, walking in the Kent countryside with friends or family, or curled up with a great murder mystery.

I also love a foodie fad - and hold a food-related Guinness World Record—but that’s a story for another time!

I once walked the London Underground over ground (380 miles) to raise thousands for charity

Read some of my articles

Decorative: A circular green sunshine pattern

I am really proud to be able to write for national media titles alongside my PR work.

  • Yahoo News logo in purple and black text.

    I’ve got incurable lung cancer and here’s the unvarnished truth of what that looks like

    Read
  • Metro logo with the word 'METRO' in white uppercase letters on a blue background

    I thought my daughter was choking on her curry. It was so much worse than that

    read
  • Bold pink text on a black background reads 'BIG ISSUE' in a stylized, blocky font.

    I have terminal cancer and a learning disability. Life would be miserable without my social care worker

    read
  • The Mirror logo with white text on a red background.

    ‘We can’t let her death be in vain’: Gracie Spinks’ parents speak out

    read
  • Yahoo News logo in purple and black.

    The Unvarnished Truth about Living with a Learning Disability

    read
  • Metro logo with the word 'METRO' in white uppercase letters on a blue background

    Six years after being kidnapped I finally made it home

    read
  • Text reading 'Woman's Own' in bold red font on a white background.

    A Pain that Lasts A Lifetime

explore more of my articles