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Transformative PR for charities that change lives

Award-winning charity PR specialist with over 13 years’ experience helping non-profits and purpose-led organisations raise their profile, inspire action, and drive real change.

find out how i can help
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“Cat is tenacious, productive and very knowledgeable about the media landscape. She has excellent connections, a strong ‘can-do’ attitude and a deep love of communications that’s evident in all the work she produces.”

Sally Holden, Joint Head of Media, Mencap

HOW CAN I HELP?

Working with charities to uncover powerful stories that move hearts and minds - stories that get you noticed for all the right reasons.

Whether you're looking to boost donations, increase service uptake, or mobilise campaigners,
I’ll help you craft PR strategies that really deliver.

  • PR & Communications Strategy

    PR & Communications Strategy

    Position your organisation through storytelling, media relations, and messaging to build trust, shape your reputation, and engage your key audiences.

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  • Media Relations

    Media Relations

    With a background as a national journalist and ongoing contributions to major outlets, I know what makes a story land.

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  • Storytelling & Case Studies

    Storytelling & Case Studies

    Human stories are the heartbeat of your mission. I'll help you find and amplify those voices to tell the stories that will bring about change

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  • Reputation Management

    Reputation Management

    Your reputation is one of your most valuable assets. I'll help you maintain it and protect it.

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  • Media Training and PR training

    Media Training and PR training

    Empower your team with practical, tailored training sessions covering strategy development and media pitching etc…

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  • Thought Leadership

    Thought Leadership

    Establish your organisation as a trusted voice. I'll help you identify your areas of expertise and come up with a plan so you become associated with your key areas

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  • Report Writing

    Report Writing

    Bring your impact to life through compelling reports that reinforce you identify and purpose and showcase your achievements

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Clients I've worked with

  • Logo for the Community Fund with a stylized cartoon hand making a peace sign and the words 'Community Fund' in pink and black.
  • British Heart Foundation logo with a heart and heartbeat line on black background.
  • Logo of UK Soul Choir featuring a yellow circle background with white and purple text and design elements.
  • Mencap logo in pink text with a speech bubble outline.
  • Logo of Friends of the Earth with a green circular symbol and black text.
  • A green circle with the words 'THE CIRCLE' in black text inside it.
  • Logo for Lumos
  • Purple logo with a stylized cat silhouette and the words "CATS PROTECTION" on a black background.
  • Myeloma UK logo with black text and an orange arc around the 'C' in Myeloma.
A woman with blonde hair in a leopard print dress holding a pink Acer laptop, standing in a modern, well-lit kitchen with white cabinets and decorative wall art.
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Hi, I'm CAT

I’ve spent over a decade in the charity sector, leading award-winning PR teams and delivering campaigns that make a difference. 

I've worked in-house as Head of Media level at big brands such as Asthma & Lung UK and the Royal British Legion and led my teams to win awards for impactful communication and PR strategies that have led to millions of pounds raised and changes to the law.

more about Cat

DID YOU KNOW?

70k

petition signatures were achieved through a campaign I led on, leading to Government commitments for change

£14m

has been raised for charities through PR campaigns I have worked on

223

top tier media articles have been secured for clients since I started in business

92%

of people trust earned media more than advertising

+35%

the average increase in brand trust by positive media coverage

PAST WORK

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Explore SUCCESS STORIES

Every campaign I’ve worked on has been a team effort. From comms colleagues and fundraisers to policy leads and case study managers, success has always come from working closely with brilliant people across the organisations I have worked with.

  • MacMillan Cancer Support logo with green text and a small red ribbon.

    Macmillan Cancer Support, Go Sober

    Driving national awareness and record-breaking fundraising through creative PR

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  • Logo of the CoMMUNITY Fund featuring a stylized hand with crossed fingers making a peace sign.

    The National Lottery Community Fund

    Positioning a purpose-led organisation as a thought leader in the environmental space

  • Logo of Asthma UK with purple background and green and white intertwined ribbon

    Asthma UK, End Asthma Prescription Charges

    Mobilising public support and political pressures to make life-saving medication more accessible

  • The logo of Mencap, featuring a pink speech bubble with the word 'mencap' in lowercase black letters.

    Mencap, Why We Care Campaign

    Shining a light on the frontline heroes of social care

READ OUR Client Love

  • “Cat helped us gain vital media coverage for a specific high-level project. She delivered a range of excellent media opportunities that nailed the brief. Cat was extremely professional, proactive, targeted and a pleasure to work with. We would love to work with Cat again and would highly recommend her.”

    Lisa Ball and Georgette Thomas, Head of Media,
    The Circle (global feminist charity supporting women and girls)

  • “Cat was extremely thoughtful in the way she engaged with our supporters, handles their stories sensitively and made them feel instantly at ease. She put people living with myeloma first while delivering impactful, newsworthy content. We absolutely loved working with Cat and cannot recommend her highly enough.”

    Janis McCulloch, Head of Media,
    Myeloma UK

  • "Cat is creative and delivers, supporting her teams to grow and work to a high standard with a coaching style. Her leadership of media campaigns and news stories has increased Asthma + Lung UK’s media reach and visibility to deliver for the millions of people living with a lung condition.”

    Sarah Woolnough, Chief Executive,
    The King’s Fund (formerly CEO at Asthma + Lung UK)

BLOG

Blog
Why PR is a Smart Investment for Charities
Why PR is a Smart Investment for Charities

Charities are under pressure. Costs are rising, demand for services is growing, and budgets are stretched. So it’s understandable that PR might not feel like a priority. But as Bill Clinton once said, “If I had two dollars left, I’d spend one on PR.” And he had a point.

5 New Year’s Resolutions all charities should be making for 2024
thought leadership
5 New Year’s Resolutions all charities should be making for 2024
thought leadership

As 2024 looms and with the cost-of-living crisis in full flow, charities are facing more challenges than ever before to raise vital funds. We speak to experts from a range of charities including British Heart Foundation, Sense and the British Red Cross about the new year’s resolutions charities can make to boost their fundraising income. 

This article appeared on UK Fundraising

thought leadership
Five hacks to break down siloes in charities
thought leadership
Five hacks to break down siloes in charities
thought leadership

A recent survey from Charity Comms revealed that just over half of charity professionals felt cross-team communication was effective within their charity. So why are siloes an issue and how can we dismantle them?

This article was published in Charity Times

thought leadership
How AI could be the secret to boosting your charity's income
thought leadership
How AI could be the secret to boosting your charity's income
thought leadership

With the cost of giving crisis leaving many charities concerned about their income, I spoke to AI experts about how the new technology could be the secret to bringing in millions for charities.

thought leadership
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view all blog posts